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Heart and Soul Story is a social enterprise with a vision to facilitate empathy & connection through the sharing of life stories, with the aim to ultimately contribute to increased emotional intelligence,  resilience and overall well being within society.

As an experienced strategist and qualitative researcher with an honours degree in Psychology and Post Graduate degree in Social Impact, my passion and area of expertise lies specifically in three areas

Intergenerational programs (Design, facilitation & stakeholder management)

Third Sector Social Impact research and strategy (Story Research for Social Good )

– Life Story Facilitation (Design & Interviews)

So in essence, you could call me a FACILITATOR of STORIES.

I work with different individuals and groups to explore, share & examine their stories. In particular what drives me is to embark on the journey to the heart and soul of any matter I am working on. I aim to help whoever it is I am working with reach the heart and soul of their story.

If you are looking for my experience and testimonials you can read below or head to


….but if you are interested more in what speaks to my heart and soul have a look around this site or please feel free to contact me.

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“I Acknowledge the Traditional Custodians of the land on which we live & work. 

I pay my respects to Elders of the Past, Present and Future”

Supported by: Awesome Foundation Mega Grant, Layne Beachley Foundation,


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Belinda Kerslake & Phil Freeman

Douglas Nicol Louise Kanis


Sangeeta Leach Colin Sevitt

Marc L’Huillier – CEO, Sweeney Research

We worked with Sam on a number of projects and we were impressed by her absolute professionalism and her ability to deliver research and recommendations that make an impact. She understands the fundamentals of good qualitative research, always looks at things with a strategic eye and invariably thinks creatively about the implications for a client. Sam has that important ability to not only engage people from all walks of life, but to genuinely understand their perspective and translate it into something that makes a real difference to clients. Overlaid on her considerable research skills and her passion for strategic planning, Sam is also highly personable and approaches everything she does with unwavering enthusiasm.

Melissa Reader, Founder Purpose Agency & CEO Life Circle

Samantha is a motivated, honest and very hard working person who leads by example in both her professional and her private life. She regularly demonstrates her resilience and willingness to tackle challenges with a resolve and energy that is inspiring to those around her.

As a key part of Doppio’s leadership team Samantha has contributed greatly to the strategic repositioning of the company as we realise our own social responsibility and further our work in the third sector. This is where Sam’s passion lies: in doing real work that enables her to contribute to the development of a more civil society. In recent years Sam has led projects for the Red Cross, Australian Diabetes Council, and Media Access Australia.

Samantha is a very personable, intelligent and compassionate person who has the ability to lead and inspire people. She has a calm and very considered approach which belies the determined and passionate characteristics that underlie her personality. Sam’s great interpersonal skills, and her easy but very professional manner inspires the confidence of our clients which assists greatly in the success of the projects that she worked on.

Sam is the kind of person whom I feel, is destined to do great things. Her professional background and training, combined with her wide range of personal attributes, equip her to contribute to the improvement of a range of social and environmental issues which challenge our society today.

“We nurture our creativity when we release our inner child.

Let it run and roam free.    

It will take you on a brighter journey.”
― Serina Hartwell